- Chapter 1: What is Growth Marketing?Welcome to the Growth Marketing Book. In this first chapter, let’s define growth marketing. Growth Marketing is a framework that focuses on finding marketing implementations that focus on improving a given metric through rapid experimentation. Growth …
- Chapter 2: Growth Marketing vs Digital MarketingThe difference between growth marketing and digital marketing is best explained with the following analogy: Asking the difference between digital marketing and growth marketing is like asking the difference between a horse and a unicorn! As …
Continue reading “Chapter 2: Growth Marketing vs Digital Marketing”
- Chapter 3: The Growth Marketing ProcessThe growth marketing process can be defined in 4 phases: PHASE 1: Research Phase PHASE 2: Ideation Phase PHASE 3: Experimentation Phase PHASE 4: Integration Phase Key Outputs of Each Phase The key outputs that result …
- Chapter 4: The Research Phase of Growth MarketingAs mentioned in Chapter 3, The Research phase should give us: Metrics to be focused on Data from any past experiments executed on those metrics Target audience and user personas List of competitors with similar marketing …
Continue reading “Chapter 4: The Research Phase of Growth Marketing”
- Chapter 5: The Ideation Phase of Growth MarketingAs briefly explained in Chapter 3, the steps in this ideation phase include: Using the data from Phase 1 to list growth marketing ideas Fetching ideas with past data available from my database of growth marketing ideas Brainstorming the …
Continue reading “Chapter 5: The Ideation Phase of Growth Marketing”
- Chapter 6: The Experimentation Phase of Growth MarketingThe next phase is the execution or experimentation phase. The steps in the experimentation phase include: Shortlisting ideas (from the Ideation phase we discussed in the previous chapter) and moving them to the experiments list Defining …
Continue reading “Chapter 6: The Experimentation Phase of Growth Marketing”
- Chapter 7: The Integration Phase of Growth MarketingOnce the execution phase is complete, we will have data and learnings to move to the next steps of the growth experiments. The execution results will tell what what worked well and what didn’t. What we’re …
Continue reading “Chapter 7: The Integration Phase of Growth Marketing”
- Chapter 8: The Growth Marketing MindsetIn Unit 2, we explored the growth marketing process. To put the growth marketing process in place, we need a growth team with the ‘right mindset’. In this chapter, we will define what the growth marketing …
- Chapter 9: Always Doubt the DefaultDoubting the default is the first step to be able to think outside of the most common and saturated set of channels and marketing methods. It is also a way to think offbeat and be able …
- Chapter 10: Always be ExperimentingIf there’s one thing you should be doing all the time as a growth marketer or to become a better growth marketer, it is to experiment. Experiments lead to failures (and some successes), and in either …
- Chapter 11: Focus on your north starYou might be a perfectionist or something who gets into fixing every small issue they find. Or you might just have too much on your plate, trying to improve many things at the same time. Neither …
- Chapter 12: Trust the ProcessOne common myth about growth is that it seems to be promoted as “all about the hacks”. There are often case studies published of startups achieving growth from one specific hack. This presents a very distorted …
- Chapter 13: Think Agile & LeanThe lean mindset will give you a systems view of things and eliminate waste while the agile mindset will make you execute in shorter cycles to deliver more value faster. Both of these are complementary mindsets …
- Chapter 14: Embrace the unconventionalThis growth marketing mindset links directly to marketing execution. When you embrace the unconventional, you start: Exploring channels other marketers haven’t explored Finding alternative ways to find your target audience Using tools for alternative users than …
- Chapter 15: Introduction to the Growth FunnelA funnel, just like the name suggests, represents the typical stages a user goes through in the customer journey. It is a way of visualizing the process that turns leads into customers and beyond. Not every …
Continue reading “Chapter 15: Introduction to the Growth Funnel”
- Chapter 16: The A3R3 Growth FunnelIn Chapter 15, we went through the process of describing the customer’s journey through a growth funnel, which we called the A3R3 funnel or the AAARRR funnel. The funnel describes the stages of an ideal customer’s …
- Chapter 17: The Awareness Stage of the Growth FunnelIn Chapter 16, we discussed the growth funnel which we call the A3R3 funnel or the AAARRR funnel in detail. We also saw a visual overview of the funnel with the growth marketing experiments you can …
Continue reading “Chapter 17: The Awareness Stage of the Growth Funnel”
- Chapter 18: The Acquisition Stage of the Growth FunnelIn Chapter 17, we explored the Awareness Stage of the AAARRR Growth Funnel in depth. In this chapter, we will deep dive into the Acquisition Stage. What is Acquisition? Acquisition is when the user can be …
Continue reading “Chapter 18: The Acquisition Stage of the Growth Funnel”
- Chapter 19: The Activation Stage of the Growth FunnelIn Chapter 19, we explored the Acquisition stage of the AAARRR growth funnel. In this stage, we will focus on the next stage, called Activation. What is Activation? Activation is the next big step in your …
Continue reading “Chapter 19: The Activation Stage of the Growth Funnel”
- Chapter 20: The Revenue Stage of the Growth FunnelWhen Pirate metrics were first introduced, Revenue was placed at the very bottom of the funnel. But in my version of the AAARRR growth metrics, I place Revenue right after Activation. A lot of startups and …
Continue reading “Chapter 20: The Revenue Stage of the Growth Funnel”
- Chapter 21: The Retention Stage of the Growth Marketing FunnelIn Chapter 20, we explored the Revenue stage of the AAARRR growth funnel. In this stage, we will focus on the next stage, which is Retention. The Retention Stage Retention becomes the natural next stage of …
Continue reading “Chapter 21: The Retention Stage of the Growth Marketing Funnel”
- Chapter 22: The Referral Stage of the Growth Marketing FunnelHappy customers become brand advocates and spread the word. This “word of mouth” marketing is explored in the Referral stage of the marketing funnel. The Referral Stage This is often the most overlooked and underappreciated stage …
Continue reading “Chapter 22: The Referral Stage of the Growth Marketing Funnel”
- Chapter 23: Growth Marketing SkillsGrowth Marketing requires multiple skills. All growth marketing skills can be categories into 3 different buckets. Core Growth Skills The core or fundamental growth skills are a must learn for all growth hackers and growth marketers. …