Chapter 23: Growth Marketing Skills

Growth Marketing requires multiple skills.

All growth marketing skills can be categories into 3 different buckets.

  1. Core or Fundamental Growth Skills
  2. Generalist Growth Skills
  3. Specialist Growth Skills

Core Growth Skills

The core or fundamental growth skills are a must learn for all growth hackers and growth marketers.

You’ll be able to apply these skills to each step of the process and soon they will become second nature to you as a growth marketer.

The skills in the core skillset are as follows:

  • Managing the growth marketing process
  • Being able to visualise the growth funnel
  • Putting the growth mindset to practice
  • Data-based decision making
  • Understanding and mapping the user’s journey
  • Ability to understand and leverage OPNs and piggybacking
  • Identifying and ideating on growth channels

You can spend dedicated time on these skills and polish them with repeated execution.

Generalist Growth Skills

The general skillset is a set of growth marketing skills marketers develop with execution.

These skills apply across different types of growth experimentation.

To become a generalist growth hacker or growth marketer, these skills are required:

  • Psychology for Growth
  • Content for Growth
  • Design for Growth
  • Technology for Growth
  • Analytics for Growth
  • CRO & A/B Testing for Growth

Specialist Growth Skills

You are not required to learn all these skills. Building expertise in 1 or more of these skills will make you a well-rounded T-shaped marketer:

  • Email Marketing
  • Influencer Marketing
  • Performance Marketing
  • Paid search
  • Competitor Analytics
  • Organic search
  • Lead Generation
  • Sales Copywriting
  • Affiliate Marketing
  • Referral Marketing
  • Viral Mechanics
  • App Marketing
  • Blogging
  • Sales Funnels
  • Marketing Automation
  • Landing page Optimization
  • Ecommerce Marketing
  • Front-end Development
  • Web Scraping
  • Mobile Marketing
  • Video Marketing
  • Data Visualization
  • Outreach
  • Branding & Storytelling
  • Graphics Design
  • Google Analytics
  • Ecommerce Analytics
  • SaaS Analytics
  • UI/UX
  • AI
  • …This list is endless!

For the specific skillset, I recommend you execute various kinds of growth experiments in different industries.

This will help you learn different tools and observe different processes to grow your specific skills.