UNIT 5: Growth Marketing Skills – The Growth Marketing Book

Growth Marketing requires multiple skills.

All growth marketing skills can be categories into 3 different buckets.

Core Growth Skills

The core or fundamental growth skills are a must learn for all growth hackers and growth marketers.

You’ll be able to apply these skills to each step of the process and soon they will become second nature to you as a growth marketer.

The skills in the core skillset are as follows:

You can spend dedicated time on these skills and polish them with repeated execution.

The general skillset is a set of growth marketing skills marketers develop with execution.

These skills apply across different types of growth experimentation.

To become a generalist growth hacker or growth marketer, these skills are required:

You are not required to learn all these skills. Building expertise in 1 or more of these skills will make you a well-rounded T-shaped marketer:

For the specific skillset, I recommend you execute various kinds of growth experiments in different industries.

This will help you learn different tools and observe different processes to grow your specific skills.